We might not be baking in West Coast-style temperatures right now, but that doesn’t mean the sun isn’t damaging your skin. Here, we break down why winter’s the time to get into using an SPF moisturiser every day.
As a general rule, the way your skin ages is down to two major factors. The first is to do with the genes you’ve ended up with thanks to mum, dad and all your ancestors before them. The second is down to how your behaviour and the environment around you affects those genes - otherwise known as epigenetic factors. And while we can’t do much about that first one (you’re going to have to take that one up with your parents), we can definitely try to help with the second.
Day-to-day, one of the most harmful things for our skin is sun damage. Studies have shown that the kind exposure we all have to UV-A and UV-B rays on a daily basis leads to cell degradation resulting in a variety of skin issues, most notably premature aging thanks to an accelerated loss of skin elasticity, age spots and wrinkles. It’s even been connected to skin cancer in extreme cases. And contrary to what you might think, the sun doesn’t have to be blazing a hole in the sky to potentially damage your skin. Ninety-five per cent of UV rays make their way through glass and clouds, meaning it’s a big deal 365 days a year - even in the dead of winter. That’s why most skincare experts agree that the best thing you can do to protect your face is to get into the habit of applying SPF (Sun Protection Factor) every day.
The good news is that this is really rather easy because - whaddya know - we have created something that helps you do just this.
Our SPF 30 Protective Moisturiser is not only a rich, creamy formula that’ll leave your face feeling refreshed after being exposed to the increasingly bitter weather, but (spoiler alert) it also contains SPF 30 to help shield against harmful UV rays. Smooth on a fingerful every morning to help futureproof your face for many years to come. Simple.
